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The People You Should Really Follow on Twitter

September 25, 2009

The web is a-buzz with lists of the top 100 or top 50 real estate people to follow on Twitter. The one who really gets it though is Brian Brady here.
If you’re using Twitter for business, then the people you really should follow are the only people that really matter for your business – your existing and would-be clients.

Here’s how:
Go to, click “Find Buyers” and filter by your geographic area.
What you see now is a list of people who tweeted that they’re in the market for a house. See any interesting ones? Click the “connect with” button, sign-in or sign-up if necessary (it’s free), then click the “follow” button. That’s it. You’ve just followed a lead on Twitter.

But wait, that’s not all. Wouldn’t you love it if you could just follow those leads automatically, without spending any time on this until they actually follow you back or contact you regarding their real estate needs?
Here’s what you need to do. Towards the top of the screen there’s a tab header called “Auto Response”. Click it. Now select the same search parameters as before, and say how much you’re willing to pay to auto-follow a lead. Prices start at just $1 and you only actually pay if a lead follows you back or sends you a reply – you’re paying for interested leads, not for advertising. Finally, scroll down to the “Auto-Responder Type” box and select “Follow”. You’re done. You get $10 free to play with when you sign-up, so the first few leads who actually follow you back or send you a reply won’t even cost you anything.

Once all that is done and there’s a constant supply of leads coming your way, you can go ahead and follow smart and influential people in the industry who tweet tips and insights on how to turn those leads into buyers. Best of Luck!

One Comment leave one →
  1. September 25, 2009 10:17 pm

    Thanks for mentioning my opinion. Twitter can be useful for business, in small doses, when following people who might use your services. I follow REALTORs because they are key referral partners but following other loan originators is simply NOT a “must” for me.

    REALTORs would do well to follow people who live in their community

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